It's a tale of two brands. One premieres its new winter collection by highlighting all the key selling points that have endeared it to the more luminous players on the local social scene, guaranteeing a continuation of healthy sales figures. The other reaches a significant milestone - a decade in fashion - and brings out a runway collection that challenges all it has done before, taking off in an entirely new direction in order to ensure its look remains as fresh as ever.
The question is, in this day and age, what exactly is the best approach to design for a brand that has already entered its second decade, or is on the threshold of so doing. If there is such a thing as "best approach", that is.
"We want to talk about the concept of luxury, whimsicality and elegance, or even a sense of humour," said Pimdao Sukhahuta, creative director for Sretsis, about its recent show at Aksara Theatre in Bangkok's Ratchathewi district.
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