The cultural obsession with slim female figures could be overturned if advertising flaunted fuller-sized models, a new British study suggests.
The thinner the better? Maybe not: a new study finds that women prefer a mix of body types after they are presented with more images of plus-size figures. ©thephotoholic/shutterstock.com
Researchers from Durham University in the UK enlisted 100 women to view pictures of models of various sizes. The more images of thin models the subjects saw, the more they preferred thin bodies. However, women who habitually strongly preferred thin models were "significantly less keen" on thinner body types after they'd been shown photos of plus-sized models. The effects also worked when showing women images of ordinary women as well as models.
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