It is easy for non-connoisseurs to dismiss haute couture _ the artisanal, fine art side of fashion _ as big flamboyant costumes completely irrelevant to our everyday lives. As many believe, couture is something reserved for princesses and women at the apex of the social pyramid with plenty of cash to splash.
This perception couldn't be more wrong, because haute couture is all about the workmanship and arduous labour that goes into hand-crafting every stitch in each item of clothing; the very embodiment of the highest form of fashion. The definition of haute couture, after all, is "high dressmaking" and refers to garments custom-made for a specific customer.
"It's not just something for princesses. We're happy to make simple suits and jackets as well," said French couturier Alexis Mabille.
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