With record sales and a hit movie expected to propel them further, Lego could be expected to bask in its successful turnaround, but the Danish maker of colourful toy blocks is pressing ahead to face the challenges of globalisation.
Joergen Vig Knudstorp, CEO of LEGO attends a press conference on February 27, 2014 in London
Last month, the world's second largest toymaker reported a nine percent rise in annual net profit to 6.12 billion kroner (820 million euros, $1.12 billion). The 10-percent increase in sales to 25.38 billion kroner marked a quadrupling in just 10 years.
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