Isan asserts its presence | Bangkok Post: lifestyle

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Isan asserts its presence

A small film has scored a surprise hit in the Northeast and offered a case study that Bangkok isn’t an arbiter of all taste

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The cinemas in the Northeast didn’t expect a phenomenon last weekend, but they certainly got one. The sensation came not from the behemoth King Naresuan 5, nor the Tom Cruise-starring alien romp Edge Of Tomorrow, but from the low-budget, unmarketed, Northeast-set and northeastern-speaking movie Poo Bao Tai Ban: E-San Indy. 

Poo Bao Tai Ban, E San Indy.

Made with a budget of less than 3 million baht, with the director selling off his rice fields to raise the finance, the film has struck chords with the regional audience and hauled in over 5 million baht from last weekend alone. Many of the shows were packed, prompting cinemas to increase the number of the film’s screenings, despite other tentpole movies in the cinema listings.

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