DINE & WINE
In a country where residents insist the three seasons are hot, hotter and hottest, ice cream should be a year-round treat. Yet, Thais never take this melty delicacy for granted. Each year when "summer" is about to arrive, ice cream lovers in the Kingdom are always preparing for new taste (and many times, visual) indulgences that the proprietors of the frozen dessert proffer.
Rather than energetically following a worldwide trend, the evolution of ice cream ventures in Thailand, unlike other sub-genres of the food trade, is more about catering to niche group of diners and exciting mass consumers with fresh creativity. And that doesn't necessary mean just decorating the conventional scoops of ice cream with fanciful toppings or enhancing the all-time favourite vanilla and chocolate flavours with a new zest. Today, "ai-tim" _ the Thai nickname for ice cream _ is available in plenty of imaginative flavours, textures, shapes and appearances.
In concocting new icy formulae, both international big brands and home-grown entrepreneurs seem to put their trust very much in local culinary hallmarks. Famous tropical fruits and street-style dainties have become great inspirations for many ice cream manufacturers.
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