If you had suggested a breakfast date five years ago, your friends would probably have looked at you like you'd just suggested they shave their heads. Going out for brunch, let alone breakfast, is hardly part of the Thai lifestyle, with its roots in Western culture. Nevertheless, breakfast and all-day-dining venues have been deluging Bangkok, attracting hordes of trend-followers _ if not the genuinely famished _ with their naked lightbulb decor and staples of egg-based dishes.
Rewind to 2008 and you'll recall that Minibar Royale was probably one of the few fashionably decked out places that served breakfast-style comfort food, before Dean and Deluca arrived in 2010 to spread their message of gourmet groceries and New York-culture brunches, bringing once-obscure dishes and dining preferences into the mainstream. Without a doubt, it can only be expected that Bangkok's breakfast scene will multiply _ as any concept that becomes a success is usually caught on by others who hope to board this success train.
Granted, the breakfast scene has been around since our parents' time _ but it existed on the opposite ends of the price spectrum: less than 50 baht for a round of congee at the market, and a grand for a hotel brunch buffet. "Not everyone wants to make a great event out of grabbing brunch, where you spend three hours with the extended family overeating at a grand buffet," said Thomas Anostam, one of the four founders of the new and popular brunch venue, Rocket Coffeebar. "At all-day dining cafes, you can simply pick a few things you want to eat that are actually enjoyable with a cup of cafe latte."
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