One of the brains behind Idea Avenue, an alley of concepts, creativity and imagination at Siam Center: The Ideaopolis, Tassanai Yan-ubol is passionate about all forms of design. The design director of The Embassy of Design Territory now focuses on event design where he can combine his creative thinking and experience in the architecture industry together. His recent curatorial works can be seen in the lobby and walkways on the first floor of Siam Center.
HOW LONG DOES IT TAKE YOU TO RESEARCH YOUR PROJECTS?
For one project, I spend most of the time on the research. Usually about 60 per cent of the time will go to conceptualization. The creative process is the most important part. Once you have come up with a strong and clear idea, the rest is easy. As for a specific period of time, it depends. It can range from a day to a month. Sometimes ideas pop up when I go to the restroom.
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