It's good to get entrepreneur and designer Kawee Kokiatikul frustrated sometimes. His disgruntlement over news of angry farmers dumping produce such as lychees and longans in a protest against low prices six years ago inspired him to create the Chiang Mai beverage brand Maa Jai Dum (black-hearted dog). He was determined to use local fruits as ingredients.
Kawee Kokiatikul, the inventor of Maa Jai Dum.
"How many kilos of longans, lychees, and other fruits have we lost year after year?" asked Kawee.
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