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Courting tourists

Somsak Pureesrisak is developing a plan to ensure greater safety and justice for visitors

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Tourism and Sports Minister Somsak Pureesrisak comes across as a man of conviction. The 61-year-old has come a long way since embarking on a political career which began at the Interior Ministry in 1977. He was deputy governor of Ang Thong and Suphan Buri and governor of Suphan Buri for seven years before taking the ministerial job in April. 

Of the numerous issues Somsak is accountable for, tourism revenue is probably the top priority. He is confident the government's 2.2 trillion baht tourism revenue target will be met, thanks to an expected 30 million tourists in 2015.

"The tourism segment is still growing and surely we will reach the target," he said. "The goal focuses on quantity, but I will also focus on the quality.

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