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The return of MTV

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Channel V Thailand may now be gone, but MTV Thailand is back after going off the air in 2011. Amarit "Mark" Sukhavaniji, the managing director of MTV Thailand, tells us what the channel has to offer this second time around. Officially launched yesterday (Sep 12), you can watch MTV Thailand on True Vision 59 and PSI Channel 164. Go to facebook.com/mtvthailand for more information. 

WHY WAS IT DECIDED TO BRING MTV THAILAND BACK

It started out with Mr Kulpong "Byrd" Bunnag, who, as a musician, is very passionate about music and the MTV brand. He had a discussion with Viacom [the parent company of MTV, as well as Nickelodeon, Paramount, Comedy Central and other key channels] at the end of [2012] on the possibility of bringing back this global brand to Thailand. I came in during the first half of this year to structure the deal and run the operations. We started in June 2013 and were able to put it on air within three months, starting on September 2. As for MTV, they believe that Thailand is an important market in Asia. They decided to withdraw the last time due to various reasons. But now they are back stronger than ever and with a big emphasis on program localisation.

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