Girl talk spreads the word | Bangkok Post: lifestyle

Lifestyle >

Girl talk spreads the word

The best form of advertising doesn't cost a thing, says marketing expert Misty Elliott

- +

When people first hear Misty Elliott's name, many automatically think: "Don't you mean Missy Elliott?" Even a Google search of her name includes results for the US rapper. 

Misty Elliott, however, is famous for her name in the fashion industry, following the success of the brand she has been working for over the past decade. As vice president for international sales of Spanx, a shapewear brand from the US, Elliott is an influential part of the company that has been driven from a small entrepreneurial business into a global success, using what she calls a "girlfriend-to-girlfriend" approach.

With a journalism background and experience in the publishing industry, Elliott has a mind for advertising and a passion for public relations.

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments