It's very easy to see why people are so taken with Chanon Yodhong. As the sole art director for Genie Records under GMM Grammy, Chanon, 32, works closely with the likes of Bodyslam, Big Ass and Cocktail, a few of Thailand's biggest rock bands, and also holds strong personal relationships with these musicians, which pushes him, reluctantly, under the spotlight.
With long hair, a lithe body covered in tattoos and big doe eyes that seem to beg for affection, Chanon is handsome in a roguish, bad boy kind of way. Lately, he has also been teased for his newfound "net idol" status _ his social media updates attracting many Likes and considerable amounts of comments from strangers when he posts cheeky details of his life, insults directed towards his friends, and his thoughts and slightly dirty jokes, which offer flashes of his sense of humour, easy-going temperament and kindness that are easily detected when meeting him face-to-face. Chanon's extreme nights out are often documented, at times going viral.
"I think it's because I work with really famous bands, and so the fans tend to know me as well," he said. "Also, I go out and meet people all the time. I like to have fun, as a lot of people know. At first, I wasn't really comfortable that more people began to recognise me. Some take pictures of me in paparazzi styles, while some say the weirdest things to me on the internet.