Many starry-eyed hopefuls ooh and aah at the accomplishments of Itthipat Peeradechapan, the young founder of the successful seaweed snack Tao Kae Noi.
As Krit Sukawat walked out of the cinema after watching Wai Roon Pun Lan (The Billionaire) in 2011 _ a biopic about Itthipat and his success story _ the 23-year-old shrugged off what he had just seen because he felt confident that it was something that he could also achieve himself.
And he finally has _ the product part at least; the billionaire part is still in the works. Diving in head-first in the same direction as the seaweed tycoon, Krit set out to create a beef jerky empire in Thailand before he even graduated.
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