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Fond-hearted foodie

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A young exec overseeing the diverse portfolio of her family business, Tipchaya Phongsathorn, assistant to CEO of the Premier Group of Companies, matches social entrepreneurship with her passion for philanthropy by running Food 4 Good (fb.com/food4goodth). The charitable dining programme donates B10 from every Food 4 Good-special menu served at seven participating restaurants to help end malnutrition in underprivileged children through the Sahathai Foundation, the Foundation for Children with Disability and the Baan Nokkamin Foundation. 

WHAT INSPIRED YOU TO SET UP FOOD 4 GOOD?

Since the company was already running a restaurant - 99 Rest Backyard Cafe [99 Rama IX Soi 41, 02-300-4339. Open Tue-Sun 11am-11pm] — we were coming up with a charity project every year. As a food business operator, we want to share our culinary expertise with those who are in need. Last year, we helped The Rainbow Room, a centre for children with special needs, in creating gluten-free and casein-free menus for children with autism. Our team of chefs created 10 healthy-yet-delicious recipes and hosted a cooking class where we brought together parents, cooking experts and food suppliers. It received great feedback and we felt happy to help improve the quality of life of the children through food. This project is ongoing. This year, instead of having a one-off fundraiser we decided to look for a continued programme. An alliance of restaurateurs would have a better impact. So we came up with the idea of having a number of restaurants join together to tackle the problem of unbalanced nutrition among underprivileged children through our businesses.

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