Putting the customer first | Bangkok Post: lifestyle

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Putting the customer first

In such a male-dominated sector as banking, a woman capable of rising through the ranks to become a branch manager must be made of special stuff

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After three decades in her present job, Rumpa Vichienwan is someone her staff know they can always bank upon. As manager of Bangkok Bank’s Sunthorn Kosa Road branch, she believes in being a hands-on boss and can often be seen assisting tellers manning the public counter whenever she can spare time from her own busy schedule. 

"Banking is, in many respects, a service industry, so first impressions are often lasting ones," Rumpa observed. "Despite the number of years that have elapsed and the various positions that I have held, my passion to offer the best service to each customer has not wavered; on the contrary, I would say that it has actually increased.

"Being a role model for staff is a duty I take seriously. I do my best to instill in them the need to make the customer feel right at home the moment he or she enters the bank. When I evaluate people for promotion purposes, I often give high marks to individuals who have a natural talent for being service minded or those who put in the effort necessary to be so.

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