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Realising potential

Potchanart Seebungkerd gets the best out of people as a life coach

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Martin Luther King Jr had Bayard Rustin. Steve Jobs had Ken Segall. Tsar Nicholas II had Rasputin. And modern-day executives out to conquer the world have Potchanart Seebungkerd, better known as “Jimi the Coach”. Throughout her life, Jimi has been the person everyone turns to for advice, but it wasn’t until 2004 that she tapped into her warm, attentive, and non-judgemental personality and became a professional coach. As a coach, she guides her clients, most of them executives of large corporations, not only to perform more efficiently and successfully at work, but also to catapult their careers and lead more fulfilling lives through a deeper understanding of themselves and their potential. 

Potchanart ‘Jimi’ Seebungkerd.

In recent years, life coaching has become a billion-dollar industry in the US and has been growing in popularity in Thailand. As one of the pioneers in coaching here, Jimi talks to Life about how she started as a coach as well as the fundamental facets of coaching.

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