British rapper Example goes beyond his comfort zone and delivers a well-rounded fourth album that draws inspiration from dubstep and rock to grime and hip hop.
EXAMPLE/ THE EVOLUTION OF MAN
Born Elliot John Gleave, Example has been one of the major players on the UK dance scene since 2009, when his second album, Won't Go Quietly, spawned club hits such as Watch the Sun Come Up, Kickstarts and Last Ones Standing. His third album in 2011, Playing in the Shadows, saw Gleave with a more dance-oriented label where he continued to remain true to his grime roots while exploring other genres including dubstep and electro-pop. Containing dance hits such as Changed the Way You Kiss Me and Stay Awake, the album became a big success, thanks to the rise in what has come to be known, especially in the US, as electronic dance music.
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