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A K-pop fan rocks a Girls' Generation concert and tries to understand why the Korean wave is a force to be reckoned with

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Last Saturday, thousands of "Sone" (pronounced so-won), the fan club for Korean group Girls' Generation, gathered at Impact Arena to bask in the aura of their goddesses as the "Girls' Generation _ Girls & Peace" world tour hit Bangkok. Initial fears of the gig being cancelled were proved wrong _ and it was a blast. 

Girls’ Generation, or SNSD, a South Korean pop group that represents a formidable machine of Korea’s cultural export.

Like their previous concert in 2012, around 12,000 tickets were sold out in less than 10 minutes, and that meant over 50,000 Thai fans were left without. The priciest tier was 6,000 baht, and fans at the ringside were reportedly crying in rapture. The sold-out gig proved the band's continuing popularity among Thai Sone _ and the unabated wave of Korean pop-cultural exports _ seven years after the group's debut.

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