Those who know Lomosonic and their two majestic albums have long been wishing for mainstream recognition for the band. Now, we might just get what we want.
Lomosonic’s latest music video, Kor (Warm Eyes), was released on Monday evening, and a little over 48 hours later it had garnered almost 1,200,000 views on YouTube alone. The stats are staggering considering the single is from a semi-indie band that’s not exactly a national darling. Its widespread popularity has also translated itself into various memes that poke fun at now often-quoted sentences from the music video alongside visual manipulations. Social media users also express their lovelorn feelings by using words lifted from Kor.
This must be the latest example of the power of social-media sharing. Kor has gone viral in the most spectacular way, thanks to its heart-wrenching music video and sonic artistry.
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