Enriching people's livelihoods
The Phufa shop of HRH Princess Maha Chakri Sirindhorn is a testament of the royal devotion to the well-being of the Thai people, especially those in rural areas. And on the occasion of her birthday today, Life joins the Thai public in wishing her a happy birthday
The Phufa shop, an initiation of HRH Princess Maha Chakri Sirindhorn, is more than just a store. It's a connection that links city people to those in the rural areas.
Well known as an outlet for quality handicraft goods produced by local people in various provinces, Phufa is doing thriving business.
Over the years, Phufa has expanded rapidly. From its first branch at Siam Discovery, which opened in September 2001, the store now has 17 branches altogether; 16 branches in the city, mostly in good, business areas, and one branch, Phufa Treasure Trove, on the fourth floor of Siam Paragon, which combines a coffee corner and a temporary exhibition (that is changed twice a year).
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