Far from the madding fads | Bangkok Post: lifestyle

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Far from the madding fads

The head of Alfred Dunhill's regional operations discusses the growing demand in Asia for luxury men's products

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As fashion trends and the cult of "it" designers sweep across continents at breakneck speed, leaving masses of no-longer fashionable items to be disposed of in their wake, a small number of menswear houses, long steeped in the tradition of besuited classicism, have held their ground. 

Their raison d'etre is to cater to the needs of truly deep-pocketed customers whose tastes and style in clothes and need to project a well-groomed image will always be far removed from the world of transient fads.

And the market for men's suits is growing incredibly fast.

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