Set your alarm clock (or even camp out in front of Siam Paragon) as H&M is set to open the doors of its very first Bangkok store on Sep 29 at 10am sharp. Billboards and banners with Lana Del Rey in H&M's Autumn 2012 collection (with excitingly affordable prices) have been spotted about town and have already made the mouths of Bangkok's fashion-obsessed crowd water. The 3,300-sqm duplex boutique will be stacked with H&M's complete range of clothes and accessories for women, men, teenagers and kids. Minimalism-meets-Maximalism is this season's key inspiration. The womenswear emphasizes sleek and sculptural silhouettes, matched with bold shapes and signature embellishments, while the menswear offers versatile suits for a man's wardrobe as layering, texture and colours bring tailoring traditions right into the 21st century. See you there!
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