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South Koreans are shopping on their way home from work, and all they are lifting is their phone
- Published: 3 Oct 2012 at 00.00
- Newspaper section: Life
On the way home from work, busy commuters in South Korea are able to save time doing their supermarket shopping thanks to virtual stores at bus stops and subway stations where people can pick up juice, fruit, snacks and more from their smartphones.
Consumers can do grocery shopping in virtual stores at bus stops or subway stations.
Tesco Home plus launched its Korean internet shopping service in 2002, offering 35,000 items and served by 60 stores. According to the company, e-commerce accounts for 3% of Home plus business. Grocery shopping makes up 85% of all e-commerce transaction, while non-food products account for the remaining 15%.
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