Longines Elegance
- Published: 30 Nov 2012 at 00.00
- Newspaper section: Life
Swiss leading watchmaker, Longines, is introducing the latest Saint-Imier collection, a series of timepieces fitted with mechanical movements to celebrate the brand's 180th anniversary.
Aaron Kwok with the 39mm model from the Saint-Imier collection. This chronograph is fitted with a column-wheel movement L688, steel and rose gold case with a silvered dial (145,300 baht).
The history of Longines dates back to 1832, when Auguste Agassiz set up a watch trading business in Saint-Imier, then a small village nestling in a valley deep in the Swiss Jura mountains. His nephew, Ernest Francillon, took over the business in the 1850s and decided to build a watch factory on the site known locally as Les Longines. He also adopted "Longines" as the name of his factory. Francillon's choice of industrial options proved sound and the factory continually expanded.
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