Alongside the values of quality, creativity and Italian artisanal craftsmanship, for which the brand is renowned, Gucci also believes in the importance of a responsible attitude towards people, the environment and the communities in which it operates.
In line with the environmental efforts of the House, Gucci Timepieces & Jewelry is pleased to announce a new Bamboo watch and jewelry collection in collaboration with Li Bingbing, the renowned Chinese actress. Li Bingbing, who currently stars in the advertising campaign for Gucci Timepieces & Fine Jewelry is well known for her tireless fundraising and charitable work for green causes. In 2009, Li Bingbing used her notoriety to establish L.O.V.E, a charitable organization that promotes a responsible attitude towards life and which, as the name suggests, encourages a more caring approach to the planet. L.O.V.E carries the tagline, 'Responsible Life', and the related 'L.O.V.E Green' initiative promotes a strong environmental agenda. Li Bingbing's work is recognized around the world and is the first Chinese Goodwill Ambassador for the United Nations...
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