Leading Italian brand Gucci Timepieces & Jewelry has launched a new Bamboo watch and jewellery collection in collaboration with Li Bingbing, the Chinese actress who is well known for her tireless fundraising and charitable work for green causes.
Actress Li Bingbing is the first Chinese goodwill ambassador for the United Nations Environment Programme.
In 2009, Li Bingbing used her notoriety to establish L.O.V.E, a charitable organisation that promotes a responsible attitude towards life and which, as the name suggests, encourages a more caring approach to the planet. L.O.V.E carries the tagline, "Responsible Life", and the related "L.O.V.E Green" initiative promotes a strong environmental agenda.
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