Serums, a tactical weapon in the battle against Father Time
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Serums, a tactical weapon in the battle against Father Time

SOCIAL & LIFESTYLE

Loaded as they are with a high concentration of active ingredients, serums are normally one of the priciest items for those who follow a regular skincare regime. Still, they have become a staple solution for treatment of dehydration and signs of ageing.

Hydrating boosters include Vichy Aqualia Thermal Serum which contains hyaluronic acid and a compound of three sugars to form a protective film on the skin surface. Likewise, Benefit's hydrating complex features a vegetable-based sugar and hyaluronic acids which were incorporated into a serum whimsically called Instant Comeback.

Besides a "densifying" sugar and hyaluronic acids, vitamin C is a key ingredient in La Roche-Posay's Redermic C, hyped as a filler to improve the appearance of deep wrinkles. Philosophy's "fresh-pour technology" involves the mixing of active ingredients, including vitamin C, into a serum called Time in a Bottle which was developed to address both apparent signs of ageing and damage not yet visible on the surface.

Boots No7 Protect & Perfect range include serums for first or advanced signs of ageing while Lancome developed Visionnaire as an advanced skin corrector containing a molecule dubbed LR 2412 which was created in its research lab to mimic jasmonate.

In nature, plants depend on jasmonates for regulating growth processes and activating the synthesis of repair and defence proteins, the latter inspiring its use in cosmetics. An upgraded version of Visionnaire now features two types of jasmonates to heighten the serum's performance in recreating impeccable skin.

Origins also reinvented its Plantscription which is now powered by 20 botanical ingredients from different parts of the world, including extracts from a plant native to Ghana called Anogeissus. Supporting the skin's architecture and revolumising its surface were the basis for revising this anti-ageing serum from Origins, with the inclusion of Anogeissus to help restore the skin's youthful bounce.

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