Elite Personal Assistant: Angel of the Airport

Elite Personal Assistant: Angel of the Airport

SOCIAL & LIFESTYLE

The heartfelt smile of the staff member wearing an elegant gold Thai silk dress at Suvarnabhumi Airport proudly represents the image of our company, Thailand Elite. Not only do we provide invaluable services to the best of our abilities, we are here also to assure that our members enjoy a unique and memorable stay in Thailand. The Elite Personal Assistant ("EPA")—the face of Thailand Elite—also facilitates special privileges and offers useful information to our members.

Now let's have a look at a typical Elite Personal Assistant and the responsibilities that go with this all-important job.

Name: Vanida Amornkul, Airport Service Manager

Qualifications needed to be an Elite Personal Assistant: The ideal EPA is service-minded with a pleasant personality. They must have a positive outlook, a strong sense of initiative and exude traditional Thai charm.

Responsibilities: The main task of the EPA is to render assistance, provide personalised service and useful advice concerning the member's visit to Thailand. Ever mindful of their obligation to provide the best service possible, EPAs must be sincere and diligent in carrying out their duties, whether welcoming a member at the gateway, arranging their accommodation or offering helpful tips on living in Thailand.

Miss Vanida and her team are also duty-bound to inform customers about all Thailand Elite Card services offered, regardless of whether the member has indicated an interest in knowing about them. This is to assure that members are kept fully aware and do not miss out on any of the privileges to which they are entitled as a Thailand Elite Member.

The human touch: As EPAs are often mistaken for airport staff by the travelling public, they are sometimes approached by confused passengers with questions ranging from baggage allotments and weight limits to customs and immigration formalities. Besides taking care of members, EPAs must also be prepared to use their friendly demeanour and lovely smile to set these harried non-member passengers' minds at ease and render assistance in any way they can.

Proud to be an EPA:  Because the EPA is the first person a member will encounter upon their arrival, it is part of their job to embody the essence of traditional Thai charm and cultural mores in their treatment of a customer. They take great pride in being given the responsibility exemplifying the Thai character and warm hospitality for which the people of Thailand are known the world over.

Satisfaction of a job well done: One of the most rewarding aspects of being an EPA is receiving praise and commendation on the quality of their work from satisfied customers. Frequently members will offer Miss Vanida a token of their appreciation in the form of a small gift for her, as well for the other EPA staff. This shows that these members feel a genuine friendship and personal connection with not only Miss Vanida as an individual, but also with the Thailand Elite organisation as a whole.

While it is true that our members have had to endure some of the typical difficulties international air travellers often face, our EPAs are able to quickly and efficiently smooth over these potentially time consuming problems. The EPAs feel personal satisfaction in bringing the smile back to a member's face, and are proud to be such an important and positive part of their Thailand expatriate experience.

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