It was definitely a younger generation of socialites that made up the guests at the dinner hosted by La Mer Thailand to introduce the company's latest product: The Illumination Eye Gel.
Vatanika Patamasingh and Kornvipa Jotikasathira.
The hosts for the evening, Ampornpim Vajrabhaya, managing director of ELCA (Thailand), and Yaovaanong Chanawongse, general brand manager of La Mer Thailand, were on hand to greet their beautiful guests at the Great Room, W Bangkok Hotel.
This was the target group for the product, to be used as a preventive rather than corrective measure even before the early signs of ageing appear. There were glamorous couples including friends, lovers and siblings who were invited to join the event. They included Premmanat and Yupapak Vajrabhaya, Leila Soontornvinate and Boonyapha Bencharongkul, Vatanika Patamasingh and Kornvipa Jotikasathira, Kwankao and Ploychan Svetavimala, Thananya Thanakitamnuay and Kongpat Jiramaneekul, Pumi Sarasin and Alena Piamkulawanich, Ingfah Dumrongchaitham and Chayanin Jongkolrattanaporn. Also spotted were Nataporn Donavanik and Jutawan Krairiksh, Worawut Atchariyasripong and Kornkanok Yongsakul, Sabina Meisinger and Penny Lane, Natapree Pichaironnarongsongkram and Namtip Thaugsuban, Pemika Jiranorraphat and Tanyawan Devahastin Na Ayudhya, Apinara Srikarnchana and Praewphan Youngprapakorn, Ugo Li and Pimdao Sukhahuta, Mittrapak Pachimsawat and Pitchana Ekachai.
The event space for the sit-down dinner was decked out with white and green themed furnishings to reflect La Mer's corporate colours. Guests were given a sneak peak at Illuminating Moments, the first of an exclusive film series, showcasing Olivia Palermo and her husband Johannes Huebl, the beautiful and successful high-flying couple from New York. This global digital campaign made its official debut the following day. The taste-making couple was captured sharing a moment in their busy lives punctuated with missed connections. However, by simply taking the time to really look at each other, they were able to fully open up and truly embrace each other. It shows how eyes can speak without saying a single word. This film will be followed by two others featuring other international couples within the next few months.
After viewing the short film, guests had a chance to try on the new Illuminating Eye Gel, which can be used both as a day cream and night cream, or even applied during the day when your eyes are feeling tired.
Last, but not least, La Mer had another surprise for the guests — the introduction of the new La Mer ambassador Pimdao “Mutmee" Panichsamai, a young rising star who is also an accomplished singer. She delighted everyone with a performance that showed off her beautiful voice. n
