No matter what's trending, you may have to give it a tweak so that you can comfortably be yourself and let your beauty shine through.
This message comes across clearly in the name of the brand, BeYu, which recently opened its first cosmetic counter in Thailand, at Paragon department store.
Part of Germany's Artdeco Cosmetic Group, BeYu debuted in 1999, offering easy-to-use, highly pigmented products that yield professional results.
It has been ranked as one of Germany's top eight beauty brands, and it now sold in 40 countries.
The BeYu range includes cosmetics for the face, and a hair and body glitter spray.
Experimentation is key to creating the best-stocked beauty bag, and the Paragon counter is a laboratory. BeYu's One Dominant Color Makeup concept focuses on enhancing one feature of the face, such as eyes or lips, with a pop of colour.
Eyelids, for example, can blink in brilliant blue from the long-lasting Color Biggie No.384, whereas lips can wear a flattering red with a sweep of Hydro Star Volume Lipstick in Cherry Pile.
BeYu's diverse palette includes those from the latest trend in colours, textures and finishes, spawning from catwalks, high streets, designers and international trend scouts.
Tutorials are provided on BeYu's website, encouraging women to be their own expert, whether in applying a base, concealer or foundation to create a flawless complexion or an eyebrow powder and stencil to shape awesome arches.
Hydro Star Volume Lipstick (790 baht).
