French luxury brand Dior unveils its latest timepieces for 2015. Inspired by the maison's haute couture and ready-to-wear fashions, the new timepieces consist of the Haute Couture Dior VIII Grand Soir and Dior VIII Grand Bal collections, and the Ready-to-Wear Dior VIII Baguettes Diamonds, Dior VIII Montaigne Spring-Summer 2015, Dior VIII Alligator Straps, and La D de Dior collections.
The 33mm automatic Dior VIII Grand Bal Resille in black ceramic and diamonds.
Luxury is self-evident. At Dior too, the dialogue is evident, the influences shared. The fusion between the fashion design studios and those where the house's timekeepers are invented is spontaneous. For Dior, a watch is not merely a watch; it is also a living witness to the maison's dual haute couture and ready-to-wear culture.
The watches are called "Frou-frou", "Envol" and "Cancan", each name coming from a collection or a dress by Monsieur Dior. Worn on the wrist, they have evident good taste and audacious creativity, but have also taken root in the story of the house, founded in the heart of the 20th century.
The Dior VIII is an essential embodiment of that daily ready-to-wear elegance. Originally proposed in ceramic, now in steel and gold versions, it offers two facets of elegance in two formats: a 25mm and a more assertive 32mm. In both cases, this watchmaking benchmark embraces the new codes from the ready-to-wear runway: the immaculate white and dense black of the ceramic or alligator, recalling the models from the spring/summer show.
Starting this year, the taste for fashion makes an even stronger statement with a first-ever choice of accessories in a classic or openly light-hearted mood. Straps that are now seasonal see the light of day in spring/summer 2015 adorned in white leather piped in peach rubber, while plum leather straps trimmed with blue rubber accompanies the autumn/winter 2015/16.
The 33mm automatic Dior VIII Grand Soir No.39 'Frou-frou' in white and pink gold and diamonds.
More pop in style, La D de Dior, with its candy-like 19mm diameter, chooses a tone on tone lizard strap for the versions with sapphire, ruby or emerald bezels and coloured bracelets for the 19, 25 and 38mm formats. Finally, when sporting an all-black dial, it perks up its classic look with a strap in bright and shaded colours.
For the evening, there is the same festive sensuality in the watches as there is in Dior's ballgowns. The 33mm Dior Grand Soir, and the couture architecture Dior Grand Soir No.39 "Frou-frou" 33mm models with tri-dimensional dial are a nod at the dressmaking atelier.
The magic of travel can also be the magic of celebration. The Dior VIII Grand Bal timepieces revive the society balls from the end of the 1940s. Equipped with a specially developed functional oscillating weight located on top of the dial, here on the wrist they reproduce the frills and flounces of a Hollywood-style dress.
The watchmaking embodiment of couture's luxurious and carefree spirit are evident in the unique Dior VIII Grand Bal Pièce "Envol" model, which makes a strong graphic statement. The dial is covered with scarab beetle elytra marquetry, the oscillating weight is presented like a modern artwork: a combination of mother-of-pearl, and gold and baguette-cut diamonds designed in a spiral motif with green metallic leather strap. It is a one-of-a-kind piece.
This taste for design and sharp lines is also cultivated by the Dior VIII Grand Bal "Plissé Soleil" models, thanks to a mother-of-pearl petticoat. This year's model is adorned with a new colour combination and comes in a 36mm size, with an automatic movement, and resembles the swirl of a sun-pleated dress.
Contact Christian Dior (Thailand) at 02-261-0360.
The 19mm quartz La Mini D de Dior in pink gold, diamonds and lavender jade.
The 19mm quartz La Mini D de Dior in steel, diamonds, mother-of-pearl and patent leather strap.
The 33mm automatic Dior VIII Alligator Strap comes with purple leather strap trimmed with pink rubber.
The 36mm automatic Dior VIII Grand Bal Plissé Soleil in stainless steel, diamonds, mother-of-pearl, silvered sun-brushing with translucent dark blue lacquer.
The 33mm automatic Dior VIII Alligator Strap comes with blue leather strap trimmed with peach rubber.
