It was hyped as the biggest event of the year, hitting dedicated shoppers and fashionistas before they had fully recovered from their New Year hangovers.
This was the relaunch of Siam Centre, one of Bangkok's earliest shopping centres. Its new incarnation came under the concept: "The Ideaopolis: Siam Centre".
The opening event covered two days, the first for business partners, owners of well-known international and local brands, VIPs, celebrities and industry leaders, and the second for the public. The entire venue, which had previously been wrapped from top to toe, was unveiled to reveal its new look, set to "Amaze and Inspire" _ two words that appeared throughout the event _ and so it did.
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