Wine is classified as a luxury in Thailand. As such, wine is subjected to heavy taxes. This makes Thailand one of the most expensive countries in the world to enjoy wine. But that doesn't deter the wine business here as more and more consumers are now following the global trend in treating wine as a more sophisticated option to hard alcohol.
Bangkok is now home to many trendy wine bars as young Thais are changing from whisky to wine.
"The Thai wine market is the best since 1996 at this point," said Ron Batori, president of Bangkok Beer and Beverages, a wine connoisseur and an acknowledged expert who knows wine and the wine business well. "It is growing dramatically as young Thais are changing from whisky to wine and we have many new wine bars where Thais are the majority customers now. The 25 to 40 year-old demographic is the major driver of this growth."
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.