Carlo Charles Rossi, best friend of the legendary wine-maker Ernest and Julio Gallo, started working at E&J Gallo since 1953. In 1962 he had become both wine maker and salesman for Carlo Rossi, one of the best-selling wines from E&J Gallo Vineyards, which he soon went on to develop his own brand that has taken the world by storm.
Down-to-earth, straight forward and humble, Rossi's wry sense of humour is captured in the brand's ads with the famous tagline: "I like talking about my wine, but I'd rather drink it".
He always says that he is there to talk about his good, honest wines that he meticulously makes for real people to enjoy.
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