Once upon a time, wine was enjoyed only by wealthy and archetypal connoisseurs who were fascinated not only by the aroma, flavour and consistency of the drink, but also the intricate history behind it. They knew exactly what went on at a particular wine estate in a particular year _ from soil conditions, weather patterns to who the winemaker was.
E&J Gallo’s highlysustainable headquarters with its own vineyard, state-ofthe- art winery, fullcapacity glass factory, bottling plant and logistic line.
They used descriptions such as "melted tar" and "pencil lead" as oenophilic compliments, insisted on calling a wine aroma a "bouquet" and were willing to spend an astronomical price for a specific bottle of fermented grapes. During the past 158 years since its launch, they've loyally taken the Bordeaux Wine Official Classification of 1855 as a hierarchical bible of wine culture.
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