Being pretty as a princess is what Shu Uemura's spring 2013 collection is all about.
Chief make-up artist Yuji Asano has created four looks, so girls can transform themselves into a Cherry Blossom Princess, a Moon Princess, a Forest Princess or an Ocean Princess.
The make-up styles are based on cute characters created by contemporary artist Ob, who became famous on Japanese social networks in 2010. At the tender age of 21, she has already had her works exhibited outside Japan and this collaboration with Shu Uemura allows her to express art through beauty products.
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