Play it Cool | Bangkok Post: lifestyle

Lifestyle >

Play it Cool

- +

Scorching summer heat calls for air-conditioning, climate-control clothing and now keep-it-cool skincare, which is one of the novel concepts for whitening products. 

Korean cosmetics brand Sulwhasoo claims to offer the world's first heat-control skincare, Snowise EX, developed according to traditional medicine. Inner heat is defined as fire and toxicity and this compares to Western medicine's inflammation. On the outside, the "fire within" manifests itself as dry, dull and uneven skin with dark spots that combine as a common beauty concern, particularly among Asian women.

Their desire for bright and beautiful skin encourages ongoing R&D for the next best whitening products. Sulwhasoo's development of Snowise EX as heat-control skincare was based on how infrared rays (IR) damage the skin, following a research collaboration with Seoul National University.

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments