Scorching summer heat calls for air-conditioning, climate-control clothing and now keep-it-cool skincare, which is one of the novel concepts for whitening products.
Korean cosmetics brand Sulwhasoo claims to offer the world's first heat-control skincare, Snowise EX, developed according to traditional medicine. Inner heat is defined as fire and toxicity and this compares to Western medicine's inflammation. On the outside, the "fire within" manifests itself as dry, dull and uneven skin with dark spots that combine as a common beauty concern, particularly among Asian women.
Their desire for bright and beautiful skin encourages ongoing R&D for the next best whitening products. Sulwhasoo's development of Snowise EX as heat-control skincare was based on how infrared rays (IR) damage the skin, following a research collaboration with Seoul National University.
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