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Ewe so fine

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It's an event which fleeces everyone, but in a good way. The Wool Awards hosted by Ermenegildo Zegna, an annual event wool growers around the world look forward to, held its 50th anniversary at The Royal Hall of Industries in Sydney on April 23. 

"The Zegna Award appeals to some of the growers that are at the very extreme of excellence as it rewards the best of the best," explains Stuart McCullough, CEO of Australian Wool Innovation, a non-profit company which invests in research, development and marketing.

"We want our farmers to be remunerated adequately for their efforts because it's a hard job. Wool growers and their families put in a lot of time and effort to improve the genetics of the Merino sheep. The reward's made a big difference. There's no doubt about it, any award or reward system will speed up the process of improvement and progress, naturally. Clearly, it has hastened the progress."

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