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Ironically, darker-skin Asians desire a white-as-possible complexion, whereas fairer-skin Caucasians want a sun-kissed tan. Then there are women who love the colour of their skin and look for makeup that comes closest to their natural skin tone. 

Whatever the preference, beauty brands offer many options for creating the ideal complexion.

Chanel creative director Peter Philips proposes Les Beiges, described as a hybrid line that's not about bronzing, nor whitening, but brings out an enhanced complexion and a healthy glow. He worked with Chanel Laboratories for months to compose a range of seven beige shades for the Healthy Glow Sheer Powder, which is applied after the All-In-One Healthy Glow Cream. Both new products offer sun protection and skin-nourishing Open Air Care Complex containing cotton flower and white rose plant cells.

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