With more than 13 years experience in the cosmetics industry, Claire Byrne feels it is her responsibility to make sure sophisticated, high-tech make-up formulations using the most effective natural ingredients leave minimal impact on the environment. Working with plants and other natural ingredients, Byrne thinks that eco-friendly approaches in the beauty industry should not be a just choice, but a necessity.
The innovation leader for Boots Botanics guides the brand's product development with Kew Royal Botanical Gardens in the UK. This ensures they perform well in local environmental conditions and on different skin types, and that they harness the best of Mother Nature in scientifically proven formulations to deliver effective products.
"Natural products are an increasing trend and we always try to move with what the consumers are asking for.
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