From harnessing the skin's natural water supply to planting "water bombs" in order to produce a surge of moisture; these are just two of the ideas being bandied about by cosmetics companies seeking to develop new hydrating therapies.
A portion of the proceeds from sales of Laneige Water Bank Collection will be donated to Unicef’s Wash (Water, Sanitation and Hygiene) project.
The challenge for chemists working in the industry now includes heightening protection against water loss. Clinique, for example, has reinvented its classic Dramatically Different Moisturizing Lotion (DDML) with the aim of boosting hydration and strengthening the so-called "skin barrier".
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.