The origin of SK-II's Facial Treatment Essence, or Miracle Water, has been portrayed in a two-minute ad by Oscar-winning director, Tom Hooper, famous for The King's Speech and Les Miserables.
Kneading cooked rice, one of the sake-making processes depicted in Hooper’s film.
Hooper's job was to give the commercial a fairy tale feel, with a little girl listening to her grandmother telling her a story about a faraway land, which was portrayed by and filmed in Japan's northern mountains. Led by an origami bird, the girl is transported there to a sake brewery where she meets old brewers with youthful-looking hands.
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