After successfully increasing Aveda's presence in European countries, Vincenzo Minore now oversees business expansion across the Asia-Pacific region including Thailand, where its first store officially opened its doors at Siam Paragon last Thursday.
"We were successful in Europe because Aveda is a hi-touch brand with hi-tech products," said Minore, who was appointed vice-president/general manager of Aveda Asia-Pacific in June 2011.
The hi-touch refers to Aveda rituals, such as the welcome tea and stress-relieving massage, delivered at its hair salons and retail stores called Aveda Experience Center. Moreover, customers are regarded as "guests".
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