Ayurveda for your hair | Bangkok Post: lifestyle

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Ayurveda for your hair

Aveda Experience Center draws on 5,000 years of knowledge to offer timeless beauty for its 'guests'

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After successfully increasing Aveda's presence in European countries, Vincenzo Minore now oversees business expansion across the Asia-Pacific region including Thailand, where its first store officially opened its doors at Siam Paragon last Thursday. 

"We were successful in Europe because Aveda is a hi-touch brand with hi-tech products," said Minore, who was appointed vice-president/general manager of Aveda Asia-Pacific in June 2011.

The hi-touch refers to Aveda rituals, such as the welcome tea and stress-relieving massage, delivered at its hair salons and retail stores called Aveda Experience Center. Moreover, customers are regarded as "guests".

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