Japan's vulnerability to earthquakes drives architectural technologies and standards in constructing houses, high rises and infrastructure that make them withstand mighty tremors.
Seismic design includes the use of quake-absorbing structures, which inspired SUQQU to develop its new foundation and make-up items for the autumn/winter 2013 collection.
Frame Fix Cream Foundation features a pressure-bonding polymer to even skin tone, and a stretch-up polymer claimed to move together with facial expressions. Hence a smooth second skin without the "cracking".
"Conventional foundation may mask the skin, emphasise creases and leave a cakey finish," said SUQQU make-up artist, Kaori Hoshino. "Instead of hiding or filling flaws with pigments, the new cream foundation creates a veil to blur the skin's imperfections. It was developed for women of all ages but those over 35 will find that it helps fade signs of ageing."
With a honey-like texture, the foundation is comparable to a beauty syrup that forms a thin film on the skin. The formulation also allows easy usage without the need for a make-up base.
"Instead, prime the skin with a three-minute Gankin massage," said Hoshino. "The massage movements work on bone structure, muscles, lymphatic and blood circulation for a sharpened definition of the face that's ready for make-up."
The face-lifting Gankin massage can be done twice a day to exercise the face and the brand's signature massage cream is used to apply sufficient pressure while hydrating the skin.
SUQQU (pronounced sukku-to) literally means walking tall on your journey through life, and this message encourages women to have confidence in themselves and their beauty.
The cosmetic brand celebrates its 10th anniversary this year, and the autumn/winter 2013 collection reflects its origin in presenting Wa (meaning classical Japaneseness) to the world.
The Wa Beauty make-up range includes face colour and eyeshadow palettes, lipstick and nail colours. The formulation was also a beauty application of modern quake-absorbing structure but the shades and kimono-inspired packaging echo Japanese culture.
For example, the eyeshadow palette presents four key shades and one shade for accenting the outer corner of the eyes. One accent colour, fuchsia, was traditionally used in the eye make-up of junior geisha.
"Make-up texture is very important and it can either make the skin look younger or older, the latter by emphasising signs of ageing. As a base make-up, the foundation offers a high coverage while promoting a more youthful-looking complexion," she said. "Likewise, point make-up can help knock off the years. The application of eye make-up can give a mini-eyelift and a pop of cheek colour, a face lift."
It has been a busy year in the base make-up department with the launches of foundation and powder promising an impeccable complexion. Many of them have been promoted as smart make-up with this term referring to multi-tasking performances or as being clever skin correctors.
Smart application has also been hyped and you can spray or tap on foundation for smooth skin.
Among cosmetic smarty-pants, Origins complexion corrector is claimed to really know what's going on in the environment and responds accordingly to protect, correct and perfect the skin.
The development of the Smarty Plants CC was inspired by SMART (self-monitoring, analysis and reporting technology), a process designed to study and react to software hiccups. This technology led to smarter, faster and more efficient devices.
Origins scientists adapted this approach to cosmetics by designing the new product with an Intuitive Delivery System that detects environmental triggers or skin cues and releases skin-defensive ingredients.
For example, exposure to UV rays and pollution are counteracted by antioxidants from green tea and white tea extracts, as well as vitamins C and E.
Besides 10 natural extracts, the lightweight CC cream contains sunscreen for first-line protection against UV rays.