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Winning instincts

The ethos behind Tory Burch's enterprises is the key to her success

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There is something endearingly simple about Tory Burch, founder of a multimillion-dollar brand of the same name, that immediately makes people warm to this elegant woman. 

PHOTO: NOA GRIFFEL

"I love French fries," confessed Burch, 47, with a smile over a lunch with her team and a few members of the press.

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