Honestly speaking, the natural/organic/cruelty-free/guilt-free skincare trends have become quite overdone in the past few years. Worse yet, many of them use the Earth-friendliness of the brand as the only selling point, meaning beyond helping to save the world, it doesn’t really do much else. When hearing those terms, one may think it’s boring, ineffective and not up to par with fancy-sounding ingredients bearing scientific names.
Soin Sève de Vie uses a jade roller to calm the complexion.
However, a few brands have turned out to be quite effective. In France, one of the most popular organic skincare brands is Pure Altitude, which features edelweiss flower as its main ingredient. This ultra-strong flower, capable of withstanding extreme cold and intense sunlight, is found to have a self-defence molecule that enables it to survive harsh conditions. The edelweiss is a powerful natural protector against external stress and signs of ageing in the skin.
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