Snow white, so bright | Bangkok Post: lifestyle

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Snow white, so bright

New brightening serums hit the market

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As white as paper, porcelain, or pearl, fair skin is a beauty idealism especially in this part of the world. But do Asian women really want to have that pale appearance? 

The pursuit has shifted from the superficially “snow white” skin to an even and luminous complexion that glows from within, void of dark spots.

Instead of white, bright is the buzz in the beauty industry with the releases of new brightening serums from Jurlique and L’Occitane, as well as a whole range of Extra Bright products from Bobbi Brown.

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