The trend for slimmer timepieces, according to Jaeger-LeCoultre’s Alexis de Laporte, is related to the economic situation.
“Because of the economy, people may not want to wear big, bulky nor sparkling watches, and prefer low-key watches with a classic and elegant design,’’ said the managing director, who oversees the Southeast Asia and Australia region.
The brand’s 2014 collection showcases ultra-thin creations that were presented at the 24th Salon International de La Haute Horlogerie (SIHH) in Geneva in end January. The new collection stars the chocolate-toned Grande Reverso Ultra Thin 1931 (see box) and Hybris Mechanica 11, the latter with an impressive 7.9mm thin (including the crystal) model considering its 41mm diameter.
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