There should be no such thing as a bad brow day and no excuses for leaving eyebrows either non-existent or as an unruly bush when out in the public eye.
Brow grooming should be as important as hair styling, believes Benefit Cosmetics’ Jared Bailey. “Women who have never had their brows professionally done don’t know what it can do for them. Brow shaping can be the simplest way to take years off their appearance as eyebrows are telltale signs of youth. The shaping is an instant beauty solution to open and lift the entire eye area for a fresher look.”
Founded in 1976, the American cosmetic company emphasises the importance of customised arches, attainable at its Brow Bars. Bailey started out as a make-up artist, whose prowess in perfecting brows made him an expert and a trainer in delivering Benefit’s signature service.
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